Tuesday


8:45 – 9:15am          

 


The Terrain is Everything: Unveiling the Loyalty Landscape 
with Mark Johnson, CEO & CMO | Loyalty360

 

9:15 – 10:15am          

 


General Session: Not Your Father's Loyalty & Rewards Program
with Pierre Bourbonnière, CMO | STM and Herve Pluche, Global Vice President | SAP Precision Marketing

 

10:20 – 11:10am          

 


Customer and Employee Experience 2.00

with Barry Altland, Manager, Learning and Organizational Development | Community Health Centers and Mike Phillips, Director of Professional Services Group | Cvent

 

11:10 - 11:20am

 

BREAK

 

11:20 – 12:10pm

 

General Session: State of the Loyalty Industry, A discussion with the Loyalty360 Award Winners
Brand Panel Discussion led by Mark Johnson, CEO & CMO | Loyalty360

 

12:15 - 1:30pm

 

 LUNCH IN EXHIBIT HALL

 

1:35 – 2:20pm          

 

A New Frontier in Loyalty: Why Non-traditional Industries are Now Embracing Loyalty as a Competitive Differentiator and Critical Tool for Growing Their Business by Building Consumer Advocacy
an Armour, Group Brand Director Analgesics & Healthy Essentials | Johnson & Johnson and Scott Robinson, Senior Director, Loyalty Consulting & Solutions | Maritz Loyalty Marketing


The Science Behind Creating an Integrated Loyalty Strategy
with Gayle Bock, Director of Loyalty Marketing | T-Mobile, Clay Walton-House,Senior Manager | Lenati and Marc Steiner, Principal | Lenati


Loyalty's Growing Role in Maintaining Customer Relationship
with Nola Ogunyemi, Head of Customer Loyalty | Cross Country Home Services and Eric Holtzclaw | PossibleNOW

 

2:25 – 2:45pm          

 

Ownership: A Powerful “Behavioral Currency” 
with Barry Schneider, Chairman, President & CEO | LOYAL3


Fitting Big Data into a Not-So-Big Budget
with Jim McLoughlin, Vice President | Paytronix


New Frontiers in Relationship Loyalty Research 

with Danica R. Allen, Ph.D., Global Director of Customer Satisfaction & Experience | GfK Global and Thomas Hartley, VP-Customer Loyalty | GfK Consumer Experiences North America

 

3:15 – 4:00pm          

 

Channel Loyaly
Check your Expo Handout for more information about this session on Channel Loyaltyg


Integrated Loyalty and Customer Segmentation: from Product-centric to Customer-centric and Incremental Revenue
with Vangie Williams, Director, U.S. Pet Vaccines & Therapeutics | Merial and Phil Rubin, CEO | rDialogue


Differentiated Customer Experiences That Combat Churn and Drive Loyalty
Panel discussion led by Jim Dicso, President & CRO | SundaySky

 

4:05 – 5:30 pm          

 


MARKETER ONLY ROUNDTABLES 

 

 


Exhibit Hall open 5 - 7:30p