Wednesday


8:00 - 9:00 AM


Breakfast in Exhibit Hall

 

  9:00 - 9:45 AM

Personalization: Intimacy or Intimidation 

with Gianluca Pogliani, Senior Director of Consumer Insights and Analytics | Luxottica, Eric Williams | E2 Innovation Group and Mike Blyth, Executive VP and General Manager | Aginity

 

Introducing the 2014 Loyalty Social Survey: What U.S. Consumers Are Telling Each Other About Brand Loyalty (and What They Could be Telling You, Too)
with Barry Kirk, VP of Loyalty Strategy | Maritz Motivation Solutions and Yazir Phelps, Director of Client Services | evolve24

 

  9:50 - 10:10 AM

Rational and Emotional Loyalty in Balance
with Robert Koen, Head of Americas Field Operations | TIBCO Loyalty Lab

 

A Happy Marriage – When Strategy Meets Technology
with John Bartold, Vice President, Loyalty Solutions | Epsilon and Joe Disharoon, Senior Vice President, Product Management – Loyalty | Epsilon

 

The New Look of Loyalty: Digital, Social, Mobile, Real-time Delivers 5X Results
with Jeff Nicholson, Vice President, Marketing | Provenir

 

10:10 - 10:40 AM


Break in Exhibit Hall

 

10:40 - 11:20 PM


Testing 1,2,3…4,5,6 : 9 Lessons Learned From 6 Loyalty Pilots
with Desmond Edwards, VP of Marketing Services | Bloomin' Brands and Andrew Robbins, President and Co-founder | Paytronix

 

Living Loyal: Transitions Optical Focuses on the Journey to True Brand Loyalty
with Sherianne James, Director of North America Marketing | Transitions Optical and Jeremy Ages, Director, Client Engagement | The Marketing Store

 

Turning In and Turning On: Cultivating Customer Engagement Data to Drive Loyalty
with Don Smith, Senior Vice President, Consumer Innovation and Insights | Brierley & Partners




 

11:25 - 12:10 PM


Evolving a Loyalty Program
with JoAnn McCormack, Sr. Digital & Activation Manager | Novartis Consumer Health and Anthony Aguiar, Loyalty Strategist | IC Group

 

Enhancing Loyalty and Retention by Turning Every Customer Into a Fan
with Gregg Sauter, Vice President of Business Development and Marketing | Saskatchewan Roughriders Football Club and Ruby Newell-Legner, Fan Experience Expert | 7 Star Service

 

Using Rewards to Connect with Customers and Build Loyalty
with Sharon Freed, SVP, | Interval International and Jeanne Chapman, EVP | Entertainment Corporate Marketing Solutions

 

12:10 - 1:00 PM


 

Lunch in Exhibit Hall

 


Exhibit Hall open 8:30 - 9:30, 11:00 - 11:35 AM and 12:20 - 1:15 PM