Sessions - Wednesday


 

Evolution of Traditional Loyalty

9:00 – 9:45am

Grand Cypress Ballroom G, H, I

 

 

Personalization: Intimacy or Intimidation

Gianluca Pogliani, Senior Director of Consumer Insights and Analytics | Luxottica, Eric Williams | E2 Innovation Group and Mike Blyth, Executive Vice President and General Manager | Aginity

9:00 – 9:45am

Grand Cypress Ballroom E, F

 

 

 

Introducing the 2014 Loyalty Social Survey: What U.S. Consumers Are Telling Each Other About Brand Loyalty (and What They Could be Telling You, Too)

Barry Kirk, VP of Loyalty Strategy | Maritz Motivation Solutions and Yazir Phelps, Director of Client Services | evolve24

9:00 – 9:45am

Grand Cypress Ballroom A, B, C

 

 

 

Rational and Emotional Loyalty in Balance

Robert Koen, Head of Americas Field Operations | TIBCO Loyalty Lab

9:50 – 10:10am

Grand Cypress Ballroom G, H, I

 

 

 

A Happy Marriage – When Strategy Meets Technology

John Bartold, Senior Vice President, Loyalty Solutions | Epsilon and Joe Disharoon, Senior Vice President, Product Management – Loyalty | Epsilon

9:50 – 10:10am

Grand Cypress Ballroom E, F

 

 

The New Look of Loyalty: Digital, Social, Mobile, Real-time Delivers 5X Results

Jeff Nicholson, Vice President, Marketing | Provenir

9:50 – 10:10am

Grand Cypress Ballroom A, B, C

 

 

 

Testing 1,2,3…4,5,6: 9 Lessons Learned From 6 Loyalty Pilots

Desmond Edwards, VP of Marketing Services | Bloomin' Brands and Andrew Robbins, President and Co-founder | Paytronix

10:40 – 11:20am

Grand Cypress Ballroom G, H, I

 

 

 

Living Loyal: Transitions Optical Focuses on the Journey to True Brand Loyalty

Sherianne James, Director of North America Marketing | Transitions Optical and Jeremy Ages, Director, Client Engagement | The Marketing Store

10:40 – 11:20am

Grand Cypress Ballroom E, F

 

 

 

Tuning In and Turning On: Cultivating Customer Engagement Data to Drive Loyalty

Don Smith, Senior Vice President, Consumer Innovation and Insights | Brierley & Partners

10:40 – 11:20am

Grand Cypress Ballroom A, B, C

 

 

 

Evolving a Loyalty Program

JoAnn McCormack, Sr. Digital & Activation Manager | Novartis Consumer Health and Anthony Aguiar, Loyalty Strategist | IC Group

11:25 – 12:10pm

Grand Cypress Ballroom G, H, I

 

 

 

Enhancing Loyalty and Retention by Turning Every Customer Into a Fan

Gregg Sauter, Vice President of Business Development and Marketing | Saskatchewan Roughriders Football Club and Ruby Newell-Legner, Fan Experience Expert | 7 Star Service

11:25 – 12:10pm

Grand Cypress Ballroom E, F

 

 

 

Using Rewards to Connect with Customers and Build Loyalty

Sharon Freed, SVP, | Interval International and Jeanne Chapman, EVP | Entertainment Corporate Marketing Solutions

11:25 – 12:10pm

Grand Cypress Ballroom A, B, C