Sessions - Tuesday


 

Not Your Father's Loyalty & Rewards Program

Pierre Bourbonnière, CMO | STM and Herve Pluche, Global Vice President | SAP Precision Marketing

9:15 – 10:15am

Grand Cypress Ballroom D, E, F

 

 

 

Customer and Employee Experience 2.0

Barry Altland, Manager, Learning and Organizational Development | Community Health Centers and Mike Phillips, Director of Professional Services Group | Cvent

10:20 – 11:10am

Grand Cypress Ballroom D, E, F

 

 

 

State of the Loyalty Industry, A discussion with the Loyalty360 Award Winners

Brand Panel Discussion led by Mark Johnson, CEO & CMO | Loyalty360

11:20 – 12:10pm

Grand Cypress Ballroom D, E, F

 

 

 

A New Frontier in Loyalty: Why Non-traditional Industries are Now Embracing Loyalty as a Competitive Differentiator and Critical Tool for Growing Their Business by Building Consumer Advocacy

Kerry Bullock, Brand Manager, Healthy Essentials, | Johnson & Johnson and Scott Robinson, Senior Director, Loyalty Consulting & Solutions | Maritz Loyalty Marketing

1:35 – 2:20pm

Grand Cypress Ballroom G, H, I

 

 

The Science Behind Creating an Integrated Loyalty Strategy

Gayle Bock, Director of Loyalty Marketing | T-Mobile, Clay Walton-House,Senior Manager | Lenati and Marc Steiner, Principal | Lenati

1:35 – 2:20pm

Grand Cypress Ballroom E, F

 

 

 

Loyalty's Growing Role in Maintaining Customer Relationship

Nola Ogunyemi, Head of Customer Loyalty | Cross Country Home Services and Eric Holtzclaw | PossibleNOW

1:35 – 2:20pm

Grand Cypress Ballroom A, B, C

 

 

 

Ownership: A Powerful "Behavioral Currency"

Barry Schneider, Chairman, President & CEO | LOYAL3

2:25pm – 2:45pm

Grand Cypress Ballroom G, H, I

 

 

 

Fitting Big Data into a Not-So-Big Budget

Jim McLoughlin, Vice President | Paytronix

2:25pm – 2:45pm

Grand Cypress Ballroom E, F

 

 

 

New Frontiers in Relationship Loyalty Research

Danica R. Allen, Ph.D., Global Director of Customer Satisfaction & Experience | GfK Global and Thomas Hartley, VP-Customer Loyalty | GfK Consumer Experiences North America

2:25pm – 2:45pm

Grand Cypress Ballroom A, B, C

 

 

 

Channel Loyalty

Danica R. Allen, Ph.D., Global Director of Customer Satisfaction & Experience | GfK Global and Thomas Hartley, VP-Customer Loyalty | GfK Consumer Experiences North America

3:15pm – 4:00pm

Grand Cypress Ballroom G, H, I

 

 

 

Integrated Loyalty and Customer Segmentation: From Product-centric to Customer-centric and Incremental Revenue

Vangie Williams, Director, U.S. Pet Vaccines & Therapeutics | Merial and Phil Rubin, CEO | rDialogue

3:15pm – 4:00pm

Grand Cypress Ballroom E, F

 

 

 

Differentiated Customer Experiences That Combat Churn and Drive Loyalty

Panel discussion led by Jim Dicso, President & CRO | SundaySky

3:15pm – 4:00pm

Grand Cypress Ballroom A, B, C